An ethnic Avar hailing from the Dagestan region of Russia, Nurmagomedov is the first Muslim to win a UFC title. In 2018, his headline bout with Conor McGregor at UFC 229 drew 2.4 million pay-per-view buys, the most ever for an MMA event. Trained in sambo, judo, and wrestling, Nurmagomedov’s style of grappling has made him one of the most dominant athletes in the history of MMA. In July 2019, he topped the Forbes Russia list of most successful Russian sportspeople and celebrities under 40 years old. As of September 2019, he is the most followed Russian celebrity on Instagram.